Soft Drink And Ice Manufacturing - 1096 Words

Microeconomics Term Paper Soft Drink and Ice Manufacturing in Canada Brian Lopez and Wai-Kit Fung Microeconomics 383-201-DW Fayà §al Rà ©gis Sinaceur December, 2014 Contents Introduction Description of Soft Drink and Ice Manufacturing Establishment State of Demand for the Industry’s product Employment Wages and Salaries Industry Performance International Trade Conclusion Introduction Soft drink is one of the most common beverages in our lives; however, most of us do not know its market structure and the variables determining the price of soft drinks. To know more about the soft drink industry, this brief research project deals with the soft drink and ice manufacturing in Canada. Moreover, its main purpose is to discuss and summarize the different economic aspects of the soft drink industry by using the economic concepts and theories, therefore it analyzes and understands the economic facts, current conduction and possible problems in the selected industry. Description of Soft Drink and Ice Manufacturing The Soft Drinks Industry consists of firms that manufacture soft drinks and the three major companies are Coca-Cola Co., PepsiCo Inc., and Cadbury Schweppes Plc. The industry had revenue of $20.4 billion, which is a decrease of 3.5%. The industry has been negatively impacted by the decline in carbonated soft drink consumption over the past five years. This is largely because Canadians are turning to healthier beverages options. In addition, the pastShow MoreRelatedCoca Cola And The Soft Drink Manufacturing Market1161 Words   |  5 Pagesprimary industry Coca-Cola is in the Soft Drink Manufacturing market consisting of different types of soft drinks with its target being at mainly restaurants and grocery stores across the United States. Varieties of coke include serves different coke flavors such as original, vanilla, cherry, and caffeine free. 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